Website SEO Audits + Google Analytics Reports – Preston Hardware
Challenge:
As is the case with the launch of any website, it is important to continually monitor the web traffic, visitor usage stats, and search engine optimization in order to optimize the user experience and generate more leads. Preston Hardware launched a new e-commerce site with help of Marketing Breakthroughs in late 2007, and they called on our Ottawa search engine optimization and web marketing expertise to analyze their website and provide recommendations on how to continually improve the site's user experience and search engine optimization in way that will increase conversions and attract more visitors.
Solution:
Using Google Analytics, in conjunction with the lead tracking and SEO capabilities of Envision Online Media's Web Panel Content Management System (CMS), our team can monitor the Preston Hardware website and track a variety of significant web and SEO statistics.
We record all of these statistics into a single comprehensive report, which presents data on several different aspects of the Preston Hardware site, including monthly traffic, e-store traffic, revenues generated from the e-store, how people are arriving at their site, search engine rankings and SEO, the SEO keywords users are entering into Google to find the site, the success of any referral advertising programs, how users are navigating through the site, etc.
More important than the stats, however, is the fact that our report also contains a series of recommendations to improve any problems with the site's SEO, traffic or conversion numbers that might become evident during our analysis. These recommendations can range from simple tweaks to the website copy or page layout to the launch of a full-scale marketing and advertising blitz to raise awareness for the online e-store.
Results:
Our detailed web metrics reports are presented to the Preston Hardware management during their monthly sales and marketing meetings. After the information from this report has been reviewed and our recommendations discussed and approved, the MB team makes the appropriate changes to the Preston Hardware site and/or marketing collateral to increase the site's traffic numbers and conversion rate.
