SEO Web Content Development – Miller McConnell Signs

Challenge:

Miller McConnell Signs, an Ottawa sign design, production and installation company, had an aging website that suffered from poor design, difficult navigation and low visibility on the search engines. In addition, the web content was very "thin" and did not adequately present the unique benefits and advantages of their team and their products. It had very little if any search engine optimization.

Solution:

Working closely with Ottawa search engine optimization and web development partner Envision Online Media, we created an all-new website architecture and design for Miller McConnell Signs. The entire site was given a complete overhaul, complete with a new colour scheme and design elements taken from the new corporate branding we created for the company in the months leading up to this web project. The site's navigation was structured with SEO standards in mind, so that search engines like Google had no problem finding each and every page.

Then, through a series of interviews with the company's co-owners, we gathered all of the information needed about the core products and services to truly get to the heart of what their business is all about. The detailed information derived from these interviews formed the basis of our search engine optimization keyword list building and SEO copywriting strategy.

The depth of website content and dynamic new site architecture were all designed to cater specifically to the company's pre-defined SEO user groups, such as property managers, retail store owners and government contractors. This means the site isn't a generic "one-size-fits-all" solution -- its features and layout are optimized for the needs of each of these key industries, says Todd Jamieson of Envision Online Media.

"Based on your needs, the new dynamic architecture provides you with a list of products that you would commonly use in your industry, an option to get a quote online and a gallery of photos showcasing examples of past work in your industry," he says." Armed with a custom CMS (Content Management System), the new site provides infinite possibilities for Miller McConnell Signs to keep content and images current."

Results:

The brand new Miller McConnell Signs SEO website was launched at the end of October 2007. The new website features a stunning new website design, is incredibly easy to navigate and is perhaps the most in-depth custom signage site ever created -- the amount of detail provided for each type of sign they produce is unparalleled. And because of the in-depth SEO planning done before hand, its at the top of Google for all of Miller McConnell's most sought after SEO keywords.

Miller McConnell's old website:



And their new, updated Ottawa SEO website:



Visit www.millermcconnell.com now to see for yourself!

---