Website SEO + Content Development – Holmes Heating
Challenge:
Holmes Heating Inc., one of Ottawa's
largest and most-trusted family-owned heating, cooling and air
quality contractors, was looking to update the look, functionality
and search
engine optimization of its website.
The company's previous website was constructed in 2001. While
state-of-the-art at the time, the site simply could not compete
with modern search engine optimized websites and current Ottawa SEO
trends, as its structure and design were very outdated and the
amount of SEO content was minimal.
The client needed a brand new website that would not only quickly
and easily present its wide array of furnaces, air conditioners and
other HVAC products and services, but also allow the online user to
perform a variety of activities directly through the website such
as requesting quotes, renewing maintenance plans and applying for
financing.
Solution:
Working with the team at Envision Online Media, Marketing Breakthroughs
developed the overall structure and navigation of the new Holmes
Heating website, conducting extensive best practices research to
ensure the site plan met the needs of all of Holmes' target users,
including existing customers, new customers and homebuilders /
contractors. Marketing Breakthroughs then wrote the SEO web copy
for the new website.
The new website content features several new sections not found on
the previous Holmes Heating site, including:
- Expanded technical information about their products and services, including energy efficiency ratings (where applicable) and construction / installation details;
- News and events listings;
- Staff profiles;
- Careers page with job postings and the ability to submit a resume online;
- In-depth Customer Resources including FAQs, glossaries, troubleshooting guides and downloadable PDF user manuals;
- Easy-to-use online forms for contacting staff, requesting quotes and applying for financing;
- Quick Online Product Finder, which recommends the size and type of furnace or air conditioner for a user based on the size of their home;
- A new page dedicated to homebuilders and contractors, which allows them to submit a bid to Holmes for new residential home construction projects.
Results:
The search engine optimized website was successfully launched in
early June 2007. By mid-August, the site had already experienced a
traffic increase of more than 30%. In addition, thanks to our
extensive search engine optimization strategy, the Holmes Heating
site is ranked #1 in the Google search results for more than 200
Ottawa heating and cooling search terms, SEO keywords, and
phrases.
Visit www.holmesheating.com to see the SEO website
for yourself now.
