Company Rebranding and Advertising – Cooke’s Fine Foods and Coffee

Challenge:

Cooke's Fine Foods and Coffee is one of Canada's oldest retailers with over a 140-year history dating back to 1865.

Cooke's was seeking a complete re-branding of their corporate identity, creation of a print, TV, direct mail and point of purchase advertising campaign, a brand standards manual and the redesign of all their marketing collateral, to support their growth in both stores as well as their nationally known coffee and gift baskets.

Solution:

Under a very ambitious timeline, Marketing Breakthroughs created a nation-wide direct mail campaign, redesigned all of Cooke's cards and packaging, created print ads for local and regional newspapers, print ads for magazine publications, a stylish tourism brochure that was sent to all regional hotels, Christmas poster, POS signage and display materials, radio advertising for local and regional markets, and television advertising for local and regional markets. The crowning touch was the design and production of an attractive trade show exhibit that was used for local and regional fairs.

Results:

This dramatically increased exposure and vibrant new corporate branding propelled Cooke's to the next level and gained them new customers, more business in addition to an attractive new image.

Cooke's Promotional Sign

Cooke's Christmas Print Ad

Cooke's Letterhead

Cooke's Gift Card - Cover

Cooke's Countertop Sign

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