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Marketing Planning

A successful marketing campaign doesn’t happen overnight or even over one week! You must plan and prepare for short and long-term gains. This involves researching your market, analyzing your competitors, evaluating your own business model, and looking for opportunities to strengthen your brand and get an edge on the competition. To this end, we perform Media Research and Analysis, Focus Group Interviews, Market Evaluations, and Competitive Analysis.

We don’t forget the foundation you’ve laid in getting your business to the size it is. Our Communications and Marketing Audits will build on this by identifying opportunities to grow and add focus to your business.

We create Marketing Plans that clarify where you would like to go and how you can get there. We also prepare new Business Proposals, Business Plans, and Feasibility Studies.

We’ll develop a media strategy to maximize your media reach at the most efficient and effective rate. We produce advertisements and commercials for any medium: web, print, radio and television.

Our media buying strategies are designed to buy maximum effectiveness for our client’s budget. We negotiate the best price for a vast array of advertising mediums. We buy media on a “net’ basis. The key is understanding new media trends and the habits of today’s fragmented and multigenerational audience. Let us take care of media buying and creative strategy to get you the exposure you need.

Do you have a public relations problem? We won’t leave you on your own to face the media. Our CEO Steve Klein can media coach you on how to prepare for an interview, how to stick to your key messages, and how to handle a media crisis.

Marketing

  • Communications and Marketing Audits
  • Strategic Marketing Planning
  • New Business Proposal Writing
  • New Business Venture Planning
  • Creative Copywriting for Print, Web and Broadcast Media
  • Executive Training and Coaching
  • Corporate Sponsorship and Sports Co-Marketing Programs
  • Naming Rights Marketing

    Marketing Research

  • Customer Satisfaction Surveys
  • Telephone and Personal Interviews
  • Focus Group Interviews
  • Feasibility Studies
  • Market Evaluations
  • Competitive Analysis

    Media Planning

  • Media Campaign Planning
  • Sponsorship and Promotional Planning
  • Media Buying and Strategy Development
  • Public Relations and Media Coaching
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