Marketing Breakthroughs Stomps on Cancer
Sept. 21, 2009 - It was the perfect Sunday in Ottawa to be
stomping grapes, making pasta, flipping pizza dough, and raising
money for cancer research. The Marketing Breakthroughs team (pictured below)
was at the event, doing its part for cancer research. Caitlin
Hines, Casey O'Brien, Derek Smith, and Elise Goodhoofd were able to
raise $890 for the cause while having a great time in Ottawa's
Little Italy.
"It's a great cause and a really fun event," said Derek Smith,
Marketing Breakthroughs' Social Media Specialist. "I've never made wine
like that before."
The 2009 La Vendemmia Grape Stomp brought out hundreds
of people looking to do their part in raising money for the Ottawa
Regional Cancer Foundation by dipping their toes in a barrel full
of cold grapes. Since 1997, La Vendemmia has been Ottawa 's
Celebration of Italian Wine & Food held in the heart of Little
Italy, Preston Street. On Sunday, September 20th, 2009, hundreds of
locals kept the tradition alive by partaking in traditional Italian
activities.
Bleachers were set up for the grape stomping event at the Adult
High School on Preston Street, where 36 teams competed in a series
of timed events. Although the competition was fierce, it was all in
the name of good fun, and an excellent excuse to get the people of
Ottawa out supporting a worthy cause.
With the recent street reconstruction taking place along Preston
Street, it was a heart-warming surprise to see so many people in
the community showing their support for the area and for cancer
research. This year's event saw a drastic increase in
participation, as more and more people in the Ottawa region have
heard about this one of kind event.
"Last year we saw 25 teams participate," said Tara Beechey, Event
Manager of the Ottawa Regional Cancer Foundation. "We were
fortunate enough to see 36 teams sign up this year, and over
$12,000 was raised!"
Way to go Marketing Breakthroughs team!
For a listing of all the results and participants, visit Ottawa Regional Cancer Foundation's 2009 Grape Stomp page.
