Google Smart

July, 26, 2010

In an ongoing effort to "stay ahead of the Jones'" and maintain a "best-in-class" philosophy, Marketing Breakthroughs puts a great deal of priority on professional development. This is especially true in the web department as the methodology and technology changes so rapidly. Staff members must stay immersed in the industry in order to stay ahead of the game.

This past week, Web Marketing Manager, Dave Delage, and Web Coordinator, Andrew Butts looked to hone in on these skills by taking proof of proficiency tests offered by the Google Testing Centre. Already a Google guru, Dave challenged himself with the "Google Advertising Fundamentals Exam", while Andrew focused on the "Google Analytics Individual Qualification Test". Both were successful in their initiatives and are well on their way to becoming Google Certified.

Not to be outdone, the rest of the MB staff also work diligently towards their professional development. Project Manager Casey O'Brien recently completed a Project Management course from Algonquin College as she works towards her PMP Certification, while Graphic Designer, Kaspar Tingley, is busy preparing for an Adobe After Effects CS4 course in early Fall.

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