Globe and Mail Interviews MB CEO Steve Klein
September 23, 2008
Like many young job seekers, Julie Fortier was impressed by
Scott Rankin & Gardiner's website and its streaming employee
testimonial videos.
Only Julie Fortier isn't a job seeker - she's a journalist writing
for the Globe and Mail.
She recently interviewed MB CEO Steve Klein and SR&G Partner
Lyman Gardiner about Gen-Y, the Internet as a recruiting tool, and
what today's job hunters are look for. Some of the insights they
provided can be read in an article feature entitled,
"Button-down firms want their MTV, too."
In October 2006, MB helped Scott, Rankin & Gardiner LLP create
a compelling website and an employer brand that continues to
outshine the competition. The Ottawa-based accounting firm uses
streaming videos and employer branding strategies to attract some
of the top new talent available.
Steve Klein said that one of the biggest shifts in recruitment
strategies has been caused by Generation-Y's entrance into the
workplace. "That's the generation going to the Web first," he
said.
As the Globe and Mail article points out, the key to SR&G's
success is differentiating themselves from the competition. The
video testimonials from employees give potential candidates an
excellent feel for the work environment that SR&G
provides.
The new videos are "in hot demand," Steve said.
As more and more baby boomers leave the work force, businesses are
looking for ways to attract the best workers available, especially
those from Generation-Y. Online Recruitment
Campaigns, Employer Branding, and Employee
Testimonial Videos are just a few ways that MB helps its
clients attract the top new talent and get the edge they
need.
The full Globe and Mail article is
available for purchase.
The article includes relevant information and tips on employer
branding and recruitment, new hiring strategies, video
testimonials, interviews with job seekers as well as employer
branding experts like Steve Klein. It has great info for both
employers and those looking for their next career opportunity.
