Marketing Certifications + Memberships
As part of our dedication to providing cutting-edge marketing services and strategies, Marketing Breakthroughs is active with a variety of marketing and internet marketing organizations, all so that we remain the leader amongst Ottawa marketing firms.
SEMPO Platinum SEO Certification
We're the only fully-fledged Ottawa marketing firm to achieve this high-level Seach Engine Optimization certification. What this certification means is that over 50% of our Internet marketing team has completed SEO courses from the SEMPO institute.
The training took several weeks for our search engine marketing staffers, Dave Delage and Mike Lesiuk, and required a 75% or above on all tests in order to pass. The training went into technical aspects of SEO, such as keyword research and proper search engine friendly website navigation, as well as the marketing aspects of SEO, such as how to optimize for keywords that will generate leads.
Web Analytics Association Membership
As a member of the Web
Analytics assocation, Web Marketing + SEO Specialist Mike
Lesiuk receives insider info into the world of web analytics. He's
part of a worldwide community of web marketing professionals who
share the latest in web analytics trends and news. He has priority
access to webinars and seminars in the web analytics field;
knowledge that he implements into the Google Analytics reports
we regularly produce for our clients.
One of the main benefits of the internet is the sheer amount of metrics it provides. Every internet marketing campaign should be closely monitored, and Mike's membership with the Web Analytics Association ensures that MB is able to provide the best metrics and web marketing strategies possible.
Canadian Marketing Association Membership
Casey O'Brien, one of MB's Project
Managers, is a registered member of the Canadian Marketing
Association, or CMA. As a member, she attends a wide variety of
CMA events throughout the year. The Canadian Marketing Association
provides business development, networking, and marketing skills and
education development for every one of its members. Its logo has
come to be recognized as a symbol of ethical, strategic marketing
across Canada.
For more information, please don't hesitate to contact us now.
